tbh • September 2019

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Description

tbh

True
Beautiful
Honest

Schwarzkopf Professional’s 1st multi-dimensional permanent hair color that creates authentic lived-in color results for a new generation of salon customer
• concise 26 shade portfolio & a tone softener
• up to 100% multi-dimensional coverage
• easy 1:1 mixing ratio
• can be used with any IGORA ROYAL Oil Developer or IGORA VIBRANCE Activator Lotion

Truly Unique – illuminating the hair’s natural highs & lows
• Millennials and Generation Z represent more than 50% of salon customers
• They are looking for products that enhance, not mask, their natural beauty

Genuinely Honest approach to the formulation
• Grape Seed Oil adds moisture for a healthy, natural shine
• HEP Color Dye for powdery nuances, known to help reduce the risk of developing allergic reactions
• Less Ammonia – up to 50% less